Empowering brands and agencies with technology for POST-PRIVACY MARKETING
WE HELP ADVERTISERS AND THEIR AGENCIES REACH CONSUMERS WHEN THEY’RE READY TO ENGAGE.
Increase engagement using Mymyne's Situational Segments. Analysis, Activation, Attribution.
Our browsing research panel helps us understand how different ‘browsing situations’ influence audience engagement.
By combining over 1bn data points we've created 320 proprietary ‘Situational Segments’. These map to real world browsing behaviour, identifying over 5.5m daily situational audience journeys, to optimise engagement.
In a world dominated by mobile data, we access content in a wide variety of circumstances. Our ‘browsing situation’ includes factors like; the amount of time we have to spare, our stress levels, distractions, and energy levels, and this varies on a minute by minute basis.
A hassled parent rushing their kids to school, dealing with the uncertainty of post lockdown protocols and steeling a ‘sneaky peek’ to look at social media, has a higher stress level and less time than the same parent 90 minutes later browsing, whilst enjoying a ‘relaxed coffee’, and recuperating after a busy morning.
In one situation the right brand message may resonate well with the stressful situation, whereas in the other the parent has time to engage with that brand more. Both have their merits but they may require different messaging and media channels.