We provide the expertise, technology and infrastructure to gather rich audience data and power next generation, data-fuelled, audience engagement.
Our brand engagement technology encourages consumers to take greater ownership of their data, and share it with their favourite brands, in return for an engaging, and differentiated brand experience, personalised marketing offers, or a hyper-useful app.
We create win-win data/value ecosystems;
brands access a rich seam of data to drive differentiated engagement strategies;
audiences enjoy a new level of brand experience.
the relationship between consumers, data and brands.
Find audiences that really matter
Identify and understand audiences that really matter to you.Discover insights that drive true consumer engagement. Generate audience segments to underpin differentiated engagement strategies.
Deliver compelling brand experiences
Weave data engagement into your campaign to form a ‘win-win data relationship’ with your audience.Deploy data-fuelled differentiated engagement strategies.Engage consumers pre, during and post campaign.
Re-invigorate your prospect database
Generate actionable strategic information.Bring dormant prospects into your data eco-system. Incentivise opted-out customers to re-engage. Identify and permission cross-sales prospects.
Access our pre-existing ecosystem
One to one.
mass marketing fuelled by data and digital technology.
Everyone is talking about mymyne
The future is true information-driven marketing....Marketers need to work out what switches people on. In ten years there won't be any agencies left that haven't put data at the heart of their offering
John Regan, Co-founder of Mymyne. Marketing Week, 10th April 2003