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Have shifting audience attitudes towards Personally Identifiable Information turned your biggest marketing asset into your biggest challenge?
You already know you must change your approach if your brand is to maintain its edge in this challenging environment.
The ICO continues to raise significant concerns over the legality of RTB, audiences are increasingly concerned about the use of PII, and browser privacy measures are making data harder to access.
What does that mean for the future of digital advertising and the broader use of data for marketing?
This timely white paper summarises all you need to know about how digital advertising is changing. It explores the problems which got us here, how the walled gardens are responding and how advertisers plan to adapt.
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